Inner Deity Spa

West Jordan, Utah

A private, woman-owned master esthetics spa specializing in chemical peels, micro-needling, and skincare therapy.

Branded Photography

Content Creation

Social Media Management

Brand Outline

Deka Lash is a beauty brand and franchise business specializing in professional eyelash extensions and related services. Founded in 2011, Deka Lash offers high-quality, customizable lash extensions designed to enhance the natural beauty of its clients. They focus on providing a luxurious, personalized experience in a clean, comfortable, and up-beat environment

Artwork Overview

I opted for a dark background to make the elements stand out and give the Instagram feed a rich, moody feel. Neutral accent colors were carefully chosen to create the perception of gold without the risk of appearing overdone. The design elements are fun yet sleek, with a focus on minimalism, making sure the clean, refined aesthetic of the brand is at the forefront.

Photography Overview

I emphasized blacks and whites to create a sense of depth and contrast. By reducing texture, I created a dreamy feel while maintaining clear details with close-up shots. I focused on enhancing the golden tones that were avoided in the artwork and prioritized natural skin tones to preserve realism. Lastly, I introduced a soft glow effect to subtly highlight the "inner deity" within each client.