Deka Lash

Sugar House, Utah

A national franchise originating in Utah that specializes in lash extensions and light skincare.

Branded Photography

Content Creation

Social Media Management

Brand Outline

Deka Lash is a beauty brand and franchise business specializing in professional eyelash extensions and related services. Founded in 2011, Deka Lash offers high-quality, customizable lash extensions designed to enhance the natural beauty of its clients. They focus on providing a luxurious, personalized experience in a clean, comfortable, and up-beat environment

Artwork Overview

I chose a neutral background to highlight the bold colors that define the Deka Lash brand. The fun and cartoonish art style is meant to capture the comfort and ease clients feel when they visit, with vibrant, eye-catching colors adding a playful energy to each piece. Additionally, I incorporated familiar themes like movie quotes and symbols to create share-worthy content and a sense of relatability.

Client Testimonial

“Drey is a true professional. I hired her to take over my studio’s grassroots social media campaigns. She made a great deal effort to understand my needs and preferences. Shortly after she came on board I had a family emergency, which took me away. She used good judgement & creativity to plow ahead. She has done a wonderful job for us. Consider yourself lucky if you have the opportunity to work with her!”

  • Liz, Deka Lash Owner in Sugarhouse

Photography Overview

I emphasized the whites, pinks, and blacks from Deka Lash's branding palette in my photography to create a striking, cohesive look that stands out when scrolling. By reducing texture, I aimed to achieve a soft, comforting effect that not only enhances the beauty of close-up shots but also subtly minimizes skin imperfections when showcasing clients.