5 Ways Small Business Owners Get 50% More Website Visitors with a Blog [2024]
5 Minute Read
Today, we’ll discuss lesser-known ways small business owners can increase their website visitors by 50% or more. Utilizing proven strategies in addition to what has helped me find my own clients—often coming from the beauty and wellness world—these tips, tricks, and techniques will help you land your first (or next) client within these industries and beyond. I hope this article helps you!
These strategies led to a single article driving 80% of my client's web traffic for eight months.
This screenshot showcases the website session increase (utilizing HubSpot analytics) beginning in July at the time of publishing.
Compound Posts (Evergreen Content)
Compound VS. Decaying Posts—What Are They?
Compound posts, also known as evergreen content, are blog articles that consistently attract traffic (upwards of 38%) to a website over time due to their relevance and popularity (an evergreen tree continuously grows throughout the year - see the symbolism? :D) In contrast, decaying posts experience a spike in traffic but eventually lose relevance and become stagnant for your website.
How Do Posts Compound?
To become a compounding post, an article needs to offer its readers (and its almighty search engine bot rulers) high-quality, relevant, and original content that aligns with user intent. It should be optimized with keywords, mobile-friendliness, quality backlinks, and, most importantly, a topic that keeps readers coming back. Here are some tools to optimize your website for even better chances of publishing a compounding post.
How to Create a Compounding Post
You know when a post randomly goes viral on TikTok? Yeah— compounding is kind of like that. Do your topic research before writing your articles, of course, but overall, focus on what genuinely excites you. When you write with passion, it shows to your readers (and to Google). Within your first ten posts, you're more than likely to find a compounding topic, allowing you to build on it for a greater chance of generating additional compounding articles and, therefore, additional traffic. A study conducted by Hubspot, found that if you happen to publish a compounding blog post in January, you can expect it to receive 2.5 times as many visits per month by July. If you look back at the example I gave, you’ll notice my article originally spiked for about a month and then dipped as most posts do. It took roughly three to four months for my article to start compounding—and guess what? It is now worth six decaying posts.
Domain Authority
What is Domain Authority?
Domain Authority is a metric that predicts how well a website will rank on search engine result pages (SERPs). It scores a website on a scale from 1 to 100; the higher the number, the higher your page link will be on result pages. A score of 40-50 is the average.
Check your score with Ahref’s free domain authority checker.
How Can I Grow My Domain Authority?
Focus on creating content that naturally attracts backlinks from reputable websites. This means taking the time to produce high-quality, informative posts that others find useful enough to link to. Use statistics, link to credible sources, and consider guest posting or collaborating with others in your industry. As you publish more content, monitor your backlink profile regularly to make sure you're getting quality links.
How Does Blogging Create Domain Authority?
Blogging valuable content regularly shows search engines that your website is trustworthy and popular amongst readers. When you consistently post useful and relevant content, other websites may link to your posts, which tells search engines that your site is a good source for others to read. The more quality links you get, the higher your site can rank in search results, which helps grow your domain authority over time.
Original Visuals
Original Visuals VS Stock—What’s the Difference?
Original visuals are custom-made images or graphics designed to fit your brand and make you stand out online. On the other hand, stock images are pre-made for purchase or free from stock websites. Hundreds, if not thousands, of people use these assets, making them less favorable among search engines and hindering your domain authority.
Why Original Visuals Matter
Custom images, videos, and graphics improve search engine rankings, increase your chances of creating a compounding article, and attract more visitors to your website. Unique visuals make your content stand out to search engines because they show your site is providing the vast internet and its readers something new and different—which it is always searching for. According to Vengage.com, 39.05% of marketers reported that stock photos performed poorly for them.
Additionally, people just like pictures, so even if you’re using stock photos, including 7+, it will make your post 2.3 times more likely to gather interest.
Dive deeper into how original visual content benefits web traffic.
Long Form Content
Long-form articles perform best on search engines because they provide detailed information on a topic. Longer articles often include more keywords and related topics, making them more likely to match what people are organically searching for. They also tend to attract more backlinks from other websites, which signals to search engines that the content is valuable and has domain authority.
According to Orbitmedia.com, the average blog post is 1427 words long, with only 3% of all 600 million blogs worldwide publishing 2000 words or more. To add to that, a post published by SerpIQ shows that the longer the blog post, the more probability it has of success.
Taking the Time
In the 10th Edition of the Annual Blogger Survey by Orbitmedia.com, they found that it took bloggers 4 hours and 10 minutes to write a typical blog post.
Putting a decent amount of time into your articles most often means you’re passionate about the topic, and when you’re passionate, it’s much more interesting to read, don’t you think? When you invest effort into researching, writing, and editing, your posts are more likely to be informative and valuable to readers and therefore, to search engines. This attention to detail helps your content stand out and meet readers' needs by sourcing statistics, including charts and graphics, and attempting to connect with your readers in a personal way.
In summary,
By focusing on quality content, original visuals, and long-form articles, you can drive more visitors to your site organically. Which of your ten upcoming articles will be compounded by these strategies? I’d love to know if they helped you!
Do you think you’ll get around to applying these strategies? Click the button below to work together and start compounding.
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